HALIFAX, NOVA SCOTIA–(Marketwire – June 3, 2009) –
Editors Note: A video and photo are included with this press release.
Ambassatours Gray Line, Atlantic Canada’s leading tour-bus company will publicly launch itsIDLE-FREE campaign on national Clean Air Day, Wednesday, June 3, 4:00PM at Westmount Elementary School, in Halifax. The company plans to be the first tour bus company in Canada with a proactive reduced-idling strategy, selling drivers and passengers based on messages featuring children.
Company president Dennis Campbell invites the media and the public to view its IDLE-FREE “ambassador’s bus”, featuring “Rachel”, the grade two poster-girl of The Children’s Clean Air Network. He will also be answering questions regarding this unique education and awareness program developed in partnership with The Children’s Clean Air Network. Rachel and her family are planning to attend.
“The media and public will see a big IDLE-FREE bus on Clean Air Day, but we’ve been working behind the scenes to train our drivers on the importance of cutting idle-time with The Children’s Clean Air Network for weeks now,” says Campbell. “Our drivers are buying-in and we’re confident we’ll be able to walk-the-talk over time on this public commitment.”
“Our approach is simple and it’s proven effective; when drivers see and hear from children on smog and global warming, attitudes change relatively quickly,” says Ron Zima of The Children’s Clean Air Network. “This was a perfect fit for Ambassatours Gray Line, which was already promoting itself as an ideal way to travel and leave cars at home. At the same time, savings to their bottom line and cuts in greenhouse gas and pollutants will be substantial.”