Kansas City, Kansas (August 19, 2013) – International Motorcoach Group (IMG), the leading motorcoach operator network in North America, introduces its new brand and logo. Based on the pillars of Performance, Excellence, Confidence, IMG’s new brand carries the positioning of “Setting the Standard.”
IMG President, Bronwyn Wilson, explains, “IMG’s new logo represents a respect to the past and a look to the future. It suggests to passengers that the company they are using far exceeds the minimum standards and is the very best available in motorcoach transportation.”
Wilson continues, “’Setting the Standard’ reflects the IMG philosophy that the network is a benchmark for the industry and a well-respected seal of approval for motorcoach companies. It conveys that an IMG shareholder member has been vetted and continues to be monitored for maintaining the high level of standards we have set for membership. Members have a common goal of operating under the pillars of Performance, Excellence and Confidence.”
International Motorcoach Group’s mission statement has been expanded to include a promise to their clients: International Motorcoach Group is dedicated to providing premier ground transportation to each and every client through elevated standards of performance in the areas of safety, maintenance, customer service, driver training, equipment, operations and on-road support.
Geoff Lynch, Chairman of IMG and President of Hampton Jitney says, “IMG is a market leader in safe, dependable, professional transportation. This unique group of professionals has consistently led the way in motor coaching in the United States and Canada; we are proud to take it to the next step.”
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