An agreement has been signed for Kynnisferðir purchase of the tourism company Actice ehf. which operates under the brand „Activity Iceland“. Actice specializes in tailor-made travel solutions in Iceland’s nature and operates 13 vehicles, mostly modified jeeps as well as offering various other services for tourists. Current owners are Harpa Groiss, Haraldur G. Bender and Guðjón Häsler.
Kynnisferðir that operates now under the ICELANDIA brand are one of the largest tourism companies in the country. The company’s group includes Reykjavik Excursions, Icelandic Mountain Guides, Iceland Rovers, Dive.is, Flybus, the tow truck company Garðaklettur, Almenningsvagnar Kynnisferða, and Kynnisferðir is the franchisee of Enterprise Rent-a-Car in Iceland.
Arctica Finance and BBA Legal advised Kynnisferðir during the purchase, and AOS rágjöf together with KRST Lögmenn advised the sellers. The acquisition will be reported to the Competition Authority for approval and due diligence is ongoing.
“Our purchase of Actice further diversify our operations and give us the opportunity to provide our customers with an even wider range of products and a unique experience in Icelandic nature. We are looking forward to having Harpa and Haraldur, together with their excellent staff, join our strong and diverse group of employees,” says Björn Ragnarsson, CEO of Kynnisferðir.
“The last 7 years have been exciting and eventful in our operations and we are grateful to our employees and customers. Now a new chapter begins with Kynnisferðir and together we continue the good work that we have sincerely done since the beginning. Activity Iceland will be the latest link in a big family, there are exciting times ahead and many opportunities that await us under the ICELANDIA umbrella,” say Haraldur, Harpa and Guðjón, owners of Actice.